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Tag Archives: methodology

Retail Ethnography: Designing a More Engaging Mobile App September 17, 2010
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Google Instant Favors the Largest 1 or 2 Retailers in a Category September 9, 2010
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Best Buy “shopkick” app knows when you are near August 27, 2010
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Ethnography and Prescient Multichannel Design August 23, 2010
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Digital Ethnography for Design Innovation August 19, 2010
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Female Apparel Ethnography: Personality of Clothes July 21, 2010
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Shop Along Ethnography with Millennials (18 – 29 yr olds) May 13, 2010
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Determining Data Capture Methods for Ethnography May 10, 2010
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Determining the most authentic location for Ethnography May 7, 2010
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Focusing Ethnography: Define Target Questions May 3, 2010
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When is Ethnography worth the cost? May 2, 2010
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Ethnography vs. Usability (cont’d) April 29, 2010
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When is ethnography the best design research method? March 22, 2010
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Ethnography 101: What makes it an Ethnography? February 22, 2010
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Ethnography 101: What makes it an Ethnography? February 11, 2010
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Ethnography 101: What makes it an Ethnography? February 9, 2010
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Ethnography 101: What makes it an Ethnography? February 5, 2010
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Ethnography 101: What makes it an Ethnography? February 3, 2010
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Ethnography 101: What makes it an Ethnography? February 2, 2010
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The roots of ethnography January 31, 2010
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In-Depth Interviews: Location Prep December 18, 2009
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In-Depth Interviews: Daily Schedule December 15, 2009
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In-Depth Customer Interviews: Task Analysis & Mode of Interaction November 10, 2009
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In-Depth Customer Interviews: Task Analysis Exercise November 9, 2009
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In-Depth Interviews: User Motivations October 19, 2009
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