5. Maps depict the activity domain, with representation of key actors, sites, artifacts, and behaviors.
When conducting ethnographic studies, Usography researchers sketch out a map or diagram of the observed space, whether it is a store, an airport, or an area of a home. The most significant elements of the environment are represented either literally or conceptually. Flows that represent activities or processes are designated by arrows or other directional visual elements. The map can be a snapshot in time, but more typically interactions and physical paths are timed and represented as a holistic view over time. We usually include a few codes at the bottom of the interaction maps that indicate common types of behaviors or expressed emotions, such as consulting a salesperson (S) or acting frustrated (F).
Copyright 2009, Paul Bryan, Usography Corporation (http://www.usography.com)
Linked In: http://www.linkedin.com/in/uxexperts
